McFancy

While we continue to ooh and aah over social media, I think it is still just another tool to heighten offline events, no doubt it is a very powerful tool. Personally, I love going for events-- innovative, well-thought, mind-blowing, out of the norm experiences. I need to touch and feel things other than the mouse! Unfortunately, the only interesting ones are read online, as if they are only fantasies happening in far-faraway-land.

I like marketing agency ACCESS, they have some pretty crazy ideas. Crazy but not over the top, I can totally see the events realising. I particularly like McFancy. Like the name suggests, it has something to do with our favourite fast food chain- McDonalds. (I did blog about Mini Inflatables before, it is their baby too)






GucciFries, HermesFries, BurberryBurger, PaulSmithSundae. Totally hmmmm. Even the names make me salivate. Imagine sitting first row at a Alexander McQueen runway show, while munching on takeaway fries. McDonalds + McQueen, I think it's brilliant! (Or maybe I'm just bonkers)

I am so looking forward to the upcoming Fashion Festival in Singapore. I am keen to see if it brings me to a new level of boredom. Surprise me please.